Sip summer profits with spirits and cocktails
Spirits and cocktails are hot right now so take advantage by refreshing your range of premium serves
Spirits and cocktails are the fastest-growing drinks categories. Beer continues to be popular and is drunk on 63% of pub and bar occasions, but more customers are looking for premium options that offer a refreshing and delightful experience.
Gen Z is particularly drawn to cocktails. No longer totally sober, they’re still looking for ways to drink differently. As the sun comes out, this means enjoying an early evening aperitivo with friends rather than going out to nightclubs. So having delicious, quality cocktails gives venues opportunities to bring customers in at
all times of day.
“£23.36 The average spend on cocktails”
Bring Exotic to the Beer Garden
Customers are prepared to spend more per drink if they can get a special, delicious serve. Even if they drink less overall, when they do, they want cocktails packed full of flavour. Invest in premium, unusual spirits and make them the base for signature offerings. Then go big on garnishes to create the holiday vibes, and make them more likely to share a pic on socials.
Licor 43
This premium Spanish liqueur is crafted in Cartagena from a secret family recipe of 43 natural ingredients that create a distinctive, layered flavour.
Goslings Black Seal Rum
From the brand that holds the trademark for the Dark and Stormy cocktail, this spirit is blended from aged Caribbean rums and matured in charred oak.
Żubrówka Vodka
An iconic, heritage Polish vodka, it has a hand-harvested, hand-placed blade of bison grass from the Białowieża Forest in every bottle.
“18 to 35-year-olds are the main drivers of growth in spirits and cocktails ”
Frozen Cocktails Keep Service Simple
If you don’t have mixologists behind the bar but still want to offer something fruity, fancy and delicious, then frozen, pre-mixed cocktails are a good option. Quick to set-up and serve, your team can offer premium, high-quality adult slushies with minimal effort. Add Frozen Spicy Margaritas, Strawberry Daiquiris and Pina Coladas to your summer cocktail menu with Liberation Cocktails’ plug-and-play system.
Make socials an occasion
Even if people aren’t drinking, they want to get together for early evenings and low-key occasions. Having options on the menu for the health-conscious allows your customers to mix social and functional choices, making them more likely to return at all times of the day.
Try refreshing serves like an Ibiza Spritz and the Caleno Virgin Pina Colada to add variety to summer menus.
“27% growth in alcohol-free cocktails ”
Serves to share
June Gin is crafted from a grape-based spirit and has 100% natural fruit infusions, making it a great base for cocktails. Available in Wild Peach, Royal Pear, Mango & Passionfruit, and Watermelon flavours, they make a great base for sharing carafes.
Make Mango Passion Lemonade by mixing two parts Mango & Passionfruit Gin, four parts lemonade and one part passionfruit purée into a carafe with ice. Stir and garnish with slices of lime and passionfruit seeds.
