How to make your dessert menu irresistible - Bar & Kitchen

How to make your dessert menu irresistible

The hospitality scene is recovering well after the shock of the pandemic, growing by 25.9% in 2021 and forecast to grow by 59% in 2022, with summer being one of the most lucrative opportunities according to Lumina Intelligence’s UK Restaurant Market Report 2021/22. However, to make the most of the season, be aware of the latest trends and adapt in response. It’s what your customers expect.

Trends

The hospitality scene is recovering well after the shock of the pandemic, growing by 25.9% in 2021 and forecast to grow by 59% in 2022, with summer being one of the most lucrative opportunities according to Lumina Intelligence’s UK Restaurant Market Report 2021/22. However, to make the most of the season, be aware of the latest trends and adapt in response. It’s what your customers expect.

Dial up your desserts

Adding a few finishing flourishes to prepared dishes can create a premium dessert and give it a handmade touch. Simply arrange a selection of our recommendations below on top of a mousse made from a mix, pre-made cheesecake or ice cream.

• Fresh fruit

• Fresh herbs – such as mint

• Coulis – raspberry, strawberry, etc

• Chocolate curls or shards

• Chocolate-covered fruit

• Balsamic glazed strawberries

• Crushed biscuit (shortbread or

ginger nuts)

• Cream infused with orange zest

Healthy and indulgent

Driven by the desire to eat mindfully, 70% of dessert eaters believe a dessert can be both healthy and indulgent, and over a third (36%) would eat one more frequently if it contained less sugar, says Mintel’s UK Desserts 2021 survey.

Easy wins include giving bakes a nutritional boost with wholegrain flour, nuts or seeds, reducing sugar content or changing to coconut sugar or maple syrup. Or serve mini formats, alongside a hot drink. Sarah Robb, Foodservice Marketing Manager at Premier Foods, recommends McDougalls Reduced Fat Cocoa Powder: “Perfect for foodservice, it offers a healthy, premium and gluten free option – and it’s vegan.”

Healthy and Vegan – a small but vital part of a menu

This is a trend that shows no sign of slowing down. Roughly 8% of people in the UK are vegan or vegetarian, says YouGov. It may still sound small but if you don’t have vegan options on your menu, it could be a deterring factor for customers.

The essential ingredient

It wouldn’t be summer without strawberries and cream on the menu. Strawberries are a true celebration of British summer, and whether you serve them straight up with fresh cream or turn them into a cheesecake, Eton Mess, Swiss Roll or Victoria sponge cake, they’re sure to be a hit with customers.

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