Tutorials
How-to videos are very popular – the most trending content watched by over-35s is tip and tutorial videos. 57% of 35 to 54-years-olds watch these videos as do 62% of those aged 55 and over. Your chef could do a series of simple how-tos. Think about what skills people would like to learn: knife skills, plating up or how to create a tasty sauce would all work. If you get enough subscribers and views, you could gain a second income from adverts on the videos.

Tours
Give customers tours around your venue. If you have rooms you rent out – bedrooms or private dining areas – this is the perfect way to showcase them. You can then upload the videos to YouTube and share them on your Facebook or X channels. Plump up pillows, mix up your best-selling cocktail and get your team talking about their favourite dish.

Shorts
If you already use Reels on Instagram or Facebook, then you’ll easily turn your hand to Shorts. They’re vertical videos which can be up to 60 seconds in length. Quick cocktail tutorials or new dish reveals are ideal.