Autumn drink trends: Pink fizz

Pink prosecco is the new bubbles of choice. Prosecco DOC rosé sells 15% better compared to the same-brand white prosecco alternative (Drinks Retailing News, March 2022).

Marc Patch, director of GM Drinks, reports that production of rosé prosecco increased 25.4% in volume compared to 2020, despite it being a difficult year, including the impact of Covid-19. Accolade Wines also reports a 38% awareness and 27% appeal in pink prosecco among customers, which demonstrates it is no longer a niche product. Include rosé prosecco on your menu, so that customers can trade up to pink fizz when they want to celebrate or try something different.