Why competitive socialising could be a big win for your venue

More than half of all adults in the UK have combined food, drinks and interactive, competitive games on a night out in the past year.

Whether it’s virtual golf, digital darts, racing simulators or even axe throwing, guests are lapping up the dinner, drinks and fun market – and around 41% return at least once a month.

The rise of competitive socialising

The competitive socialising arena is projected to reach £1.2 billion by 2027 (Mintel), fuelled by a demand for more immersive, experience-led nights out.

Hospitality and leisure venues combining traditional dining and drinking with interactive, competitive games stand to benefit from a surge in Gen Z customers.

Venues have also reported increased dwell time and spend as well as heightened social connection as mobile phones are shunned.