What venues can learn from festival-goers this summer

You might not be putting on your wellies and a trilby hat yourself, but the latest festival trends can inspire new paths to profit for venues this summer. Half of customers heading to these events are looking for quality music acts, while vendors are seeing ‘try before you buy’ samples drive purchases. Plus, nearly 70% of festival-goers use social media to choose which vendors to eat from*. So make sure you fill your feeds ahead of summer’s big events.
*Source: Insights from CGA by NIQ’s Festivals Report 2023