Are you capitalising on this spirit?
The agave-based spirit is still proving popular with on-trade customers. CGA by NIQ’s research in October 2024 found that sales grew by 6% over the last quarter. Tequila blanco was the best-performing while sales of mezcal (tequila’s smoky sister) are also increasing.
Shots are the most popular way to drink tequila but cocktails containing the Mexican spirit are gaining more interest. According to CGA’s Mixed Drinks Report, nearly a third of consumers have chosen a tequila-based cocktail which is 5% higher than a year ago. So, make sure your drinks list has at least one classic such as a margarita or paloma, and one more unusual take, like the London Diablo.