Total Foodservice Launch Caffe Dolce
According to experts, the best buzz to be had from a cup of coffee nowadays is to open your own coffee shop and Total Foodservice Solutions (TFS) has the full package brand to help you do it.
Coffee shops are taking over high streets throughout the country while coffee outlets are also popping up in retail parks, at airports, bus and railway stations, garages and even in corner shops and pubs. It is estimated that, right now, there are more than 15,000 places in the UK to go for a coffee and that last year, they collectively served up £2bn worth of caffeine fixes. Of these, approximately 5,000 are branded, stand-alone shops (e.g. Costa Coffees, Caffe Neros or Starbucks). The rest are owned independently or feature as an integral part of another business (e.g. a coffee corner within a pub or a coffee bar within a shop). Either way, analysts are predicting phenomenal growth over the next few years with branded coffee shops expected to increase their number to 7,000 and the independent sector growing to 18,000 outlets.
Despite the recession, coffee bar/shop openings are more than offsetting the 12 pubs a week that are closing, say experts, who attribute their success to the ritual of going for a coffee having now become a part of many Brits’ lives. Paying out £2.50 or more for a daily cup of coffee has become mainstream.
For caterers thinking of entering the market, TFS has just launched the Caffè Dolce brand. Caffè Dolce comes in a variety of Italian style bean blends and is of a quality and flavour that ensures it cannot be outdone by any current high street competitor. Its brand strapline is ‘created with passion, drunk with pleasure’.
TFS is supporting Caffè Dolce with training, the facilitation of equipment purchase, various deals and a full range of range of point-of-sale (POS) materials to maximise the brand’s impact and presence. Included in the POS are branded crockery, sugar sticks, menus, table talkers (tent cards), window vinyls, A-boards and pull-up banners. Says TFS’ commercial director Paul Aisthorpe: “Buying coffee can be complicated. Our aim is to simplify the process for our customers, who with Caffè Dolce are now able to place their coffee order with their normal food order. It’s a more efficient way of doing business and reduces the number of suppliers in the chain. “We want our customers to benefit from the coffee culture revolution and Caffè Dolce is our way of helping them do it. We are confident Caffè Dolce is going to be a great success story.”
