Shake it Up
Cocktails make up 5% of total spirits volume – and demand is growing.
According to the CGA Cocktail report, operators who offer cocktails sell on average 36% more spirits than those who don’t – yet only 23% of Great Britain’s on-trade outlets list cocktails.
The festive season is a great opportunity to appeal to this legion of customers and create your own list.
Creating a cocktail list isn’t difficult and brands like Pernod even offer their stockists a free, fully customisable menu designer service.
Organise your cocktail list so there’s something for every taste. Satisfy pre-meal demand with a Negroni, Bloody Mary or Champagne cocktail.
Offer cocktails like a Moscow Mule, Mojito, Malibu or Chivas Old Fashioned during the meal. And post eating, a Whiskey Sour, Cognac as a ‘Sidecar’ or on the rocks and of course a range of liqueurs including Advocaat, Baileys, Tia Maria and Kahlúa – the UK’s fastest growing coffee liqueur.
You don’t need a massive list. Just cover the basics and go from there. And for the non alcoholic-drinkers, don’t forget the mocktails too!
Take a look at our recipes for the Mint Julep, Absolut Cosmopolitan, White Russian, Martell Sour and Chivas Old Fashioned; and our mocktails: Sparkling Thistle, Sparkling Spritz and Crisp Winter Apple.
