Get in the Spirit
Consumers are in a ‘big night out’ mentality at Christmas, making them more likely to push the boat out a bit. And the figures for spirits sales prove this!
- 48% of consumers wouldn’t usually drink spirits during the rest of the year, but do so over Christmas
- There are an additional 30 million spirit serves at Christmas that’s +38.5% up on an average month
- Overall, in the on-trade, one in three serves are spirits
And it’s premium spirits that really come into their own over this period; sales up by 39.7% compared with the rest of the year! So, make sure you’re ready by:
- Stocking a good range – especially whiskies and vodkas
- Make sure that range is clearly visible to customers both
behind the bar and on blackboards and menus - Show pricing info
- Use the branded glassware and POS materials available from suppliers
