Fruity Flavours
Coca-Cola’s announcement of three brand new Coke options is part of a major push by CCE to offer consumers healthier, taste packed alternatives to flavoured waters. Coca-Cola Peach joins the existing range of Zero Sugar and there are two new Diet Cokes – Exotic Mango and Feisty Cherry. All are available in a variety of formats including 330ml cans and a 1.25l PET bottle, and the launch is being supported by a £10m marketing campaign that includes POS materials, OOH activities, sampling and coverage on digital/social media platforms.
