Drink trends: Bourbon-Aged wines

Wine producers are now ageing their red wine in bourbon barrels. Crossover products aren’t new, as whisky and beer producers have long aged their products in wine barrels, but the wine industry has been slow to follow suit.

Only 26% of 18- to 34-yearolds are regular wine drinkers (Wine Intelligence, Oct 2021) so innovations like this are key to keep younger customers interested, especially with bourbon’s on-trend associations with cocktails.

Bob Blue, based in the US and maker of 1000 Stories, available from Concha y Toro, says: “We see this wine bringing in customers who weren’t previously interested in wine but have an affinity for spirits.”