Autumn drink trends: sparkling and flavoured water

Forget tap water – sparkling and flavoured waters are making a splash across the industry. Sparkling water sales grew 121% YoY (CGA data, for the year up to March 2022).

“The waters category has seen a variety of innovations in plain and flavoured sparkling, such as Evian sparkling,” says Sharon Moore, Danone Senior Shopper Marketing Manager.

Sixty-nine per cent of 16- to 24-yearolds believe pubs and bars should stock more unique flavours of soft drinks, according to the Mintel Soft Drinks Review, April 2021. This demonstrates a great opportunity for outlets that shouldn’t be missed.