Autumn drink trends: Decaf tea

“Decaf tea has experienced the highest growth compared to all other types of tea, as consumers are now taking more notice of their caffeine intake,” says Yorkshire Tea Assistant Brand Manager Carly Murphy. “One of the main concerns is taste,” says Murphy, “and whether decaf can match the flavour of their caffeinated brew. Well, with the right blends, it can!”

Research from Dunnhumby Health found that two in five people stop having caffeinated drinks between 3pm and 7pm; take advantage of this change in consumer behaviour and ensure you have good decaffeinated options available, especially for the afternoon and evenings, so customers can manage their caffeine intake.