Autumn drink trends: alcoholic sparkling drinks

Alcoholic sparkling water is a great alternative to alcoholic drinks when customers are looking for healthier options. These hard seltzers appeal to consumers who want to make healthier life choices, but aren’t willing to give up the ABV just yet.

They are growing in popularity, especially among younger demographics: recent IWSR data outlined an annual average growth rate of 90% for hard seltzers from 2020 to 2025 (Drinks Retailing News, Feb 2022). They can be served as an alternative to a G&T, and any beer or lighter alcoholic drink on your menu.

90% recent IWSR data PREDICTED an annual average growth rate of 90% for hard seltzers from 2020 to 2025 – Source: Drinks Retailing News, Feb 2022