How to keep Father’s Day fresh

Get creative to make Dad’s day unforgettable with ideas that’ll keep customers coming back

Cheers to beers

What a wonderful coincidence. This year, Father’s Day happens to fall on National Beer Day – so why not boost celebrations with curated beer flights? Pick a selection of local craft brews or a range of flavours and strengths to suit different tastes. This feels interactive as dads and their families explore new drinks together whilst getting a taste of your venue’s beverage range and expertise. For non-drinkers, a chance to sample your alcohol-free selection could even tempt total newcomers. If you want to show off your flavour knowledge, serve them alongside complementary small snacks to suit more speedy celebrations. Promote this fun idea on social media to draw in bookings and make your outlet the go-to spot for dads who love a pint.

Combo burgers and bakes

Offering a meal and drink deal is a clever way to draw in customers looking to celebrate. Serve up a mouthwatering burger, paired with a refreshing drink, at a discounted price for dads. You could even take it a step further and surprise them with a free, freshly baked cookie on the side – because what’s better than a sweet treat to end the meal? With a recipe for a delicious burger and a melt-in-your-mouth cookie in hand, you’ll be ready to serve up an experience that’s tasty and memorable. Plus it’s a neatly-packaged way for customers to show their appreciation without panicking about a present.

Serve beer flights alongside complementary small snacks to suit more speedy celebrations

Drum up excitement ahead of Father’s Day by running a social media competition. Offer a tempting prize of a meal for four and ask entrants to tag their friends in the comments for a chance to win. The likes and shares increase visibility for your venue, helping you to reach brand-new audiences. A runner’s-up prize, like 10% off Father’s Day food will mean even more people want to get involved. Let it run for a week or two, regularly reposting to keep it top of people’s minds, then do a big announcement before the big day, to keep your followers engaged

It may seem clichéd, but fathers are famously tricky to buy for. So help your customers solve the dad dilemma by promoting gift cards. They’re a thoughtful present idea that gives dads more flexibility and brings future business to your venue. Encourage diners to pick one up during their visit or set up an eye-catching display at the checkout, complete with branded Father’s Day cards, to remind customers to grab one before they leave. Don’t forget to highlight the idea on social too. You could even add a small bonus, like a free drink voucher, to sweeten the deal. This way, you’re not just helping customers find the perfect gift – you’re creating opportunities for repeat business and long-term loyalty.