This Easter, forego the fancy flourishes and keep it classic. 

During uncertain periods, people often turn to what they know and love. Mintel reports: “…over half of UK adults desire food that ‘makes them feel good now’.” And comfort food doesn’t get any more comforting than a traditional roast.

The main event

Value is more important than ever. Go for in-season lamb shoulder rather than the pricier leg. To accompany the meat, you could offer traditional gravy or give the option of a new sauce such as rhubarb and cider gravy. There should be plenty of forced rhubarb available in April for a good price. On your sides menu, consider seasonal new potatoes, spinach and kale, or make the most of the last spring leeks.

The sweet options

For dessert, a bread and butter pudding is nostalgic and offers good margins at a minimal cost to create. Add your own twist with different jams or flavoured custard. For cafés and food-to-go venues, a chocolate egg-laden cupcake is sure to be a hit with customers. Opt for a mini simnel cake for adults, and for children create a nest of eggs on a cornflake cake.