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Are you showing the Women’s Rugby World Cup games?
You should be! Here are our smart ways to pack out your venue
#WRWC2025 22 AUG - 27 SEP
Back hometown heroes
Want to prove you’re a real hub for rugby? Support your local women’s clubs. This could mean sponsoring their kit and advertising at the stadium. Or more simply, sharing their matchday details to drum up extra support and inviting nearby teams to watch the games at your venue. You could even partner up with some star players and feature them in your pub or restaurant promo for the big games.
Every score pours more
Make matches extra exciting with Try Time deals. When a team gets one over the line, you could make certain drinks buy-one-get-one-free or give discounts for a limited 10 minutes. It’ll create a buzz and encourage punters to the bar throughout instead of only mad rushes at half time.
Reward the regulars
Celebrating repeat custom is a game worth playing. To give fans a reason to keep coming back, hand out matchday loyalty cards – stamping for each visit. After five or so, treat them to a free pint, burger or branded merchandise.
Taking a punt
Get playful by hosting a tournament preview event with a raffle-style draw. Customers pay £2 to pick teams out of a hat and if they’ve got the winner come finals day they’ll bag the total prize fund. Or set up smaller sweepstakes, asking guests to predict the end score of each match to win £10 off drinks, a free main course or a cheeky pud. Find the rules on running competitions through the QR code below.
Set-piece your socials
Sharing scores and memes on matchdays will help your socials stand out. It’ll boost engagement and make people want to turn up next time. You could also put up a branded rugby-themed backdrop at your venue where customers post a selfie and tag you to get a free shot. And you get instant, easy advertising.
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