St Patricks Day
St Patrick’s Day is a significant opportunity in the on trade calendar and, this year, all the parades and celebrations should be back on.
Did you know that on St Patrick’s Day, Guinness is served 819% more often than any other day of the year? But Guinness isn’t the only Irish stout available. Encourage your customers to try something new too, such as Murphy’s, Beamish or Porterhouse. Just make sure you’re stocked up with the black stuff and pour it slowly.
And stout isn’t the only drink! Irish whiskey is distilled three times (Scotch whisky is distilled twice) and this gives it a smoother flavour. Perfect for cocktails or on ice.