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Shrove Tuesday

Event Date: 01.03.2022

It’s Pancake Day! The annual tradition of eating pancakes on Shrove Tuesday has been around for more than 1,000 years. Originally, making pancakes was a way of using up rich foods such as eggs, milk and sugar before fasting for Lent and records of pancake recipes date all the way back to the 1400s. Here are some ideas of how to make your Shrove Tuesday a flippin’ marvellous day and increase footfall in your venue.

Offer customers something they can’t make at home. Why not create a Pancake Day special menu, savoury and sweet? You could serve American-style thick pancakes for a main meal and decadent delicate crêpes for dessert. Make them stacked high for breakfast and meaty, cheesy buckwheat galettes for dinner. Get creative!

Getting kids involved in this event is a great idea. Offer a ‘build your own pancake’, you provide the bases and three toppings for them to pile on.

They take 10 minutes to put together and could be a godsend to your customers who will be planning to hold a Pancake Day event at home. People are busy, so consider putting together delivery options for your customers. This could range from the perfect takeaway pancakes cooked to order or a full pancake meal kit with inspirational toppings, as well as the traditional freshly squeezed lemon and brown sugar.

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