Veggie and no alcohol: attract young dads this Father’s Day

When it comes to spoiling the main man on Father’s Day, things are changing. Now, younger dads are looking to make healthier choices by reducing red meat and alcohol

This is even happening on special occasions. Six million people chose to eat vegan on Father’s Day 2020*. In addition, 35% of men aged 16 to 24 reported not having drunk any alcohol in the past 12 months as of 2021**. Although they may be a little young to have children, these trends are being seen across generations. Bear this is mind while creating your special menu and increasing your appeal (and profits) this Father’s Day.

Source: *Meatless Farm **NHS Health Survey for England. 2021

Vary it with veggies

Meat consumption in the UK dropped by 14% between 2012 and 2022*. This means more families are putting the environment, animal welfare and their health first when they choose
a special occasion venue. Cater for a broader crowd and push profits with a menu that includes veggie versions of old favourites. ‘Loaded’ vegan burgers, a meat-free wellington or a whole roasted cauliflower with all the trimmings will still pack plenty of flavour and make dads feel special. Vegetarianism and veganism are increasingly popular with children too so it’s important to think about your kid’s menu options. Simple product switches such as veggie nuggets, soy mince and lentil-based dishes make it easier to offer meat-free specials.

Source: *Department for the Environment and Rural Affairs

Keep it special

Special dishes and fixed-priced menus are a great starting point for this occasion. To up your appeal, help guests relax by keeping the children happy… that’s both the young and grown-up ones. Offer a free beer (low and no-alcohol lagers included in the offer) for dad, live music and consider loyalty benefits for any returning guests. Give him a goody bag with a branded pint glass or merchandise supplied by local businesses. Mix in fun family activities such as face painting, a photo booth or a ‘Best Dad’ Instagram wall and offer free printed copies as a memento of their day with you.

Go low and no

Families getting together to celebrate the ‘Best Dad
Ever’ were responsible for a 5% surge in drinks sales last Father’s Day*. While the traditional ciders and beers were still big sellers, soft drinks also saw an 8% jump in sales. With more health-conscious dads seeking to set an example, stocking 0% beers, spirits and premium soft drinks means they can still enjoy themselves before driving home. Make sure your staff try any new products in advance so they can recommend them. Putting no and low-alcohol drinks as meal pairings alongside promotions or discounts is also a great way to boost sales.

Source: *OPME

“64% of Britain’s consumers think it’s important to know the nutritional content of meals away from home”

- Source: cgastrategy.com

3 drinks to try this Father's day

Dead Man’s Fingers 0%

Customers can enjoy all the spice and tropical flavours
of the original rum with no booze. Mix with lemonade or cola for a refreshing simple serve, add some heat by matching with non-alcoholic ginger beer or create a mocktail punch or daiquiri.

Fitch & Leedes Blue Tonic

This premium soft drink looks as striking as it tastes. The vivid blue colour is perfect for mocktails as part of this special occasion. Packed with juicy blueberry flavour and a cardamom finish, it looks great served simply over ice with a rosemary sprig garnish.

J2O Mocktail

Get everyone in the mood for celebration with these delicious ready-to-drink serves. Available in three fruity flavours, these grown-up non-alcoholic alternatives are perfect for special occasions like Father’s Day.