Step-by-step into Christmas

Follow our festive plan to set your business up for seasonal success

Deadline: 01 Oct

Craft your merry menu

Diners love a fixed-price during December and you’ll need something extra special for key dates. Go for classic crowd-pleasers or twist traditions to cause a stir. Perfect and publish them as soon as possible so you can lay them around your venue and post online.

“38% of diners say seasonal events like Christmas are a primary reason to eat out”

- Source: ResDiary, ‘Beyond the Booking: UK & IE Hospitality Industry Report 2024’.

Deadline: 15 Oct

Snap happy holidays

Once your festive menu is finalised, don’t forget to take professional photos. Style your dishes with seasonal accessories and sprigs of holly. Post these on social, add to the website or use them to create posters and flyers.

Deadline: 29 Oct

Set your seasonal savings

Draw in the Christmas parties with holly jolly discounts. It might be free festive snacks for larger bookings, a prosecco on arrival or savings when you pre-order. Whatever you pick, don’t forget to shout it out on social and in venue.

Deadline: 01 Nov

Deck the website

Create a clickable banner on your homepage that directs to festive bookings. A Christmas landing page with more info, menus and the foodie photography will help whet your customer’s appetites.

“73% of consumers visited a licensed venue over the festive season last year”

- Source: CGA by NIQ, ‘Christmas Report’. 2023.

Deadline: 04 Nov

Social season’s greetings

Kick off the festivities on social media. Use free tools to design your posts and advertise events or share playful behind the scenes snaps of December prep. A countdown, prize giveaways and quizzes are an easy way to boost engagement.

Deadline: 11 Nov

Noël newsletters

Now you’re fully in the yuletide swing, it’s time to send out targeted emails to your existing customers. Share your events calendar, push them towards booking and advertise your group packages.

Deadline: 07 Jan

Festive feedback

Once the NYE glitter settles, it’s time to check your campaign success. Look into which posts got most engagement, what dishes flew off the pass and the events that drew in crowds (or didn’t). Use what you find to make 2025 sparkle.