Chef interview: Becky Marshman
Becky Marshman endured a ‘baptism of fire’ in a top London kitchen and has cooked for royalty – but she’s happiest creating afternoon teas with a difference as Group Head Pastry Chef at BaxterStorey
How to increase customer spend
Want to pump up your profits? It’s easier than you think with these five simple tricks up your sleeve
Pre-order perks
Make occasions more special with pre-bookable extras. Offer celebration cakes, Champagne packages or flowers and table decorations. These small upsells can significantly increase spend while giving customers a memorable experience. Promote options on your website and send booking confirmations that inspire guests with what’s on offer.
Sales with a smile
Great service can boost sales without feeling pushy. Train staff to spot opportunities like suggesting a premium gin or a side dish while phrasing it naturally: “Would you like to try our signature fries?” Role-play scenarios, teach produce knowledge and remind staff that a warm, friendly approach is key.
Winning wine flights
A well-curated wine flight is a simple way to upsell in style. Offer a trio of wines that complement your menu – perhaps whites with seafood or reds with a meaty dish. Highlight them on your food menu and make sure your employees have the knowledge to confidently explain the flavours and pairings.
Spotlight the specials
A specials board isn’t just decoration – it’s a sales tool. Use it to promote high-profit dishes or drinks featuring seasonal ingredients. Make it irresistible with vibrant descriptions. Staff should highlight the specials when seating guests and give advice on their favourite dishes.
Add-ons that add up
Small upgrades can pack a big punch for your bottom line. Think adding meat or cheese to salads and pasta, swapping chips for sweet-potato fries or doubling up on burgers. Pop these add-ons in bold underneath each dish and encourage your team to suggest them.
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