If you can’t afford to hire a web developer to develop your site, head to companies such as Wix or Squarespace where you can easily set up your own with little or no technical knowledge. They offer various templates which will give you a cohesive design. Many come with in-built features that make sure you are more discoverable on Google too. Some off er free basic packages and you can pay for more premium designs and features, or you can pay by subscription.

Make sure you have a Google Business Profile. Simply register, filling out your opening hours, location, contact details and website. This will help you appear in search results. It helps if your website is mobile-friendly and loads quickly. If you have lots of slow, large images, this can downgrade your site. Put a blog on your site to help improve your rankings – post a new story once or twice a month. You could talk about new menu items, seasonal events, promotions and new team members.

There are stock photo websites such as Unsplash where you can download images for free. However, the images likely won’t match your off ering so it could be misleading. If possible, hire a photographer. To save money, you could hire a local photography student or even pay them in meals/drinks vouchers! Alternatively, look on Fiverr.com where professionals off er their skills for discounted prices.

Yes. According to BookingLive’s research, 69% of customers “are more likely to book with a company that has an online booking system. Not only that, but if you don’t have [one], 59% will go to a competitor who does and 50% simply won’t book at all.” There are many free online booking plugins available for websites. Speak to the person who built your site or look at the template company you used.