AI for hospitality
If you’ve heard of ChatGPT but never quite known how to use it, you’re not alone. For many hospitality businesses, AI still feels like unfamiliar territory. But the truth is, tools like ChatGPT can be a game-changer for saving time and money. It can help you brainstorm content, beat writer’s block and polish your marketing so it looks more professional. The best part? It’s free to use for text-based tasks and with a few clear prompts you can get results in minutes. Think of it as your 24/7 on-demand assistant.
Instant social content
Running social media channels can feel relentless. ChatGPT can help you create post ideas, draft captions and even adapt content for different platforms. Just tell it about your business (e.g. “I run a coffee shop in Bristol…”) and the style you want (e.g. “friendly and informal”) and it will generate ready-to-use text. You’ll still want to tweak it to match your exact voice, but it’s a fast way to fill your feeds.
Fresh customer engagement
If your Facebook page is feeling a little flat, AI can spark new ways to engage customers. Ask ChatGPT for competition ideas, poll questions or staff interview themes. You might get suggestions you hadn’t considered – from ‘meet the team’ Q&As to ‘guess the ingredient’ reels. Adding these to your content calendar can boost interaction and keep followers coming back.
Tempting menu descriptions
Struggling to write the perfect dish descriptions?
ChatGPT can take them from bland to brilliant by creating mouth-watering descriptions in your brand voice. Simply paste in the dish name and a few key details, then refine what comes back. You can even ask it to generate multiple styles, whether it’s traditional pub warmth or sleek fine-dining elegance. Then choose the one that fits best.
Stress-free event planning
Hosting a Mother’s Day afternoon tea? ChatGPT can act like your virtual assistant. Give it the event, your venue type and what’s involved, and it will create a checklist covering decor, music, food prep and timings. Nothing gets missed and you can even ask for a running order for the day, complete with set-up reminders and prompts for social posts.
Effortless admin
From daily cleaning tasks to weekly stocktake reminders, ChatGPT can help you create clear, task-focused lists based on your venue. Include details like ‘UK hygiene standards’ or ‘small cafe kitchen’ and it will tailor the results to your needs. These are ready to print and you can pin up in staff areas, saving managers valuable time.
Themed entertainment ideas
Need a fresh pub quiz twist? Ask for 10 winter-themed rounds, each with a title and brief description. You can also get seasonal music playlist ideas, games for charity nights, or even decor themes for special occasions. The more context you give, the better the suggestions.
ChatGPT can also create event posters, but you’ll need ChatGPT Plus for that. It costs around £15–£16 a month, but it’s worth noting that you can subscribe for just one month whenever you need it.
Fact checking
It’s important to remember that AI isn’t perfect. Always fact-check if you’re asking it to generate factual information, as mistakes can creep in. But for sparking ideas, speeding up admin and polishing customer-facing copy, it’s a powerful tool. And the more you experiment with prompts, the better the results will be.
Example prompts to try
Here are some copy-and-paste prompts you can test out today. The key to getting great results is giving as much detail as possible – think about your venue type, tone of voice and what you want the outcome to be.
“Give me 10 themed pub quiz round ideas for winter, each with a creative title and a brief description.”
“Write a fun and upbeat Instagram caption for a picture of our new flat white with oat milk, aimed at young professionals. Include 3 UK-focused hashtags.”
“Write a short, tempting menu description for
‘Slow-braised beef pie with ale gravy and buttery mash’ in a traditional British pub style.”
“Create a simple daily cleaning checklist for a small cafe covering front of house, kitchen and toilets, based on UK hygiene standards.”
