April 29, 2025

World Gin Day

A tasting passport encouraging customers to ‘travel’ the world of gin with quirky facts about each drink could be a tonic for your business. It’s also a great way to drive sales and grow guests’ knowledge and favourites. Offer a gin-related prize once they’ve collected all the stamps or run a cocktail creation contest as part of a ‘gin lab’ experience. Make the winner a special guest for the rest of the week.