5 smart ways to win customers on Facebook
Facebook may not be the newest platform but it’s one of the most effective for hospitality – particularly for reaching local, higher-spending and repeat customers. According to hospitality marketing experts SideDish Media, Facebook is especially powerful for driving events, community engagement and returning visits when used strategically. With more than three billion monthly active users globally and a strong presence among over-25s, it remains a key channel for Out of Home venues.
1. Build your business around Events
Facebook Events is still a major discovery tool, with tens of millions of users engaging with events daily. For pubs and venues, it outperforms standard posts for visibility – especially for quizzes, live music and seasonal activations.
2. Prioritise local relevance in everything you post
Facebook’s algorithm favours local and community-driven content, particularly posts that generate comments and shares. Tag your location, reference local events and create content that speaks directly to your nearby audience.
3. Turn your page into a conversion tool
More than one billion people message businesses on Facebook each week, making Messenger a key route to bookings and enquiries. Ensure your page has clear CTAs (book now, message, call) and respond quickly
to convert interest into visits.
4. Use Groups and community engagement
Facebook Groups has more than 1.8 billion monthly users, and local groups are highly active. Engaging with local neighbourhood groups can significantly increase visibility among nearby customers.
5. Boost what’s already working
With organic reach declining, small paid boosts can make a big impact. Facebook ads reach more than two billion people monthly, and even modest budgets can amplify high-performing posts to a local audience.
Used consistently, Facebook can help hospitality venues build a strong local presence and turn community engagement into repeat footfall.
