Ride the wave – here’s why you should get more seafood on your menu

Great news for venues – according to the latest Seafish ‘Seafood in Numbers 2024’ report, foodservice servings of seafood in the UK are up around 5%, fuelled by growth in pubs, travel and workplace dining.

Seafood market trends driving menu opportunities

This presents an opportunity. Diners are clearly interested, it gives your menu diversity and seafood dishes can warrant a higher price point. Why not add a small-plate seafood starter to your menu (think prawns or smoked trout)? Or a food to go option like freshly cooked fish goujons with tartare and lettuce in a fluffy white bun?