The latest NoLo trends are in

Health-conscious younger drinkers are increasingly demanding more choice in no and low alcohol options in bars and restaurants.

In the UK alone, the NoLo market looks set to reach £800 million by 2028 (Mintel) as a third of drinkers now regularly seek alternatives to alcohol.

The NoLo trends driving demand in venues

By the end of last year nearly nine in 10 pubs had an alcohol-free option (CGA), prompting a 26.4% surge in sales of non-alcoholic beer – up four per cent on last year.

Gen Z and Millennials account for nearly two-thirds of the alcohol-free market and research shows that 57% will stay longer in venues with a broader beer, wine and spirit choices.