Get adventurous with your cocktails

The CGA by NIQ’s Mixed Drinks Report 2024 has found customers are getting braver with their choice of cocktails despite the cost of living crisis. 

Well-known serves are still popular with 47% of drinkers, while 21% are looking for signature drinks and 16% want modern flavours. 

To take advantage of the £707 million UK cocktail market, create unusual smoky, sour, creamy, coffee and hot-tasting cocktails. Or you can introduce popular fruity flavours such as coconut, lemon, apple, pineapple and cherry.