Win Gen Z’s loyalty

Launching a loyalty scheme might help you attract younger customers, according to RSM UK’s latest Customer Outlook report. It found that 58% of Gen Z and 48% of millennials are more likely to visit a restaurant that has one. 

Around a quarter said they’d also consider going to a pub or bar that offers rewards. Price reductions or bonus points that can be spent on free drinks or meals were found to be the most popular options.