5 steps to a bounce back this Easter
Cracking family fun is key to eggcellent profits on this bank holiday weekend
We speak to Kieran Matchett, Manager of the Luda Brewing Co.
“Our venue, Tap on the Line, is the main outlet for Luda beers. It’s in the centre of Louth town in Lincolnshire and has 15 beers and ciders on tap. Live sports, interactive darts and pool tables make it a lively place. We also have regular pop-ups, from local food businesses.”
Desert island drink: Lager is so refreshing. It’ll quench your thirst any time.
My new tipple: Appealing is our new wheat beer with delicious banana notes, hence the name.
Most versatile soft drink: You can use Coke for everything. From a mixer for gins to topping Long Island ice teas.
Top upselling tip: Understanding what flavours a customer likes is really important. If they take a stab in the dark and don’t like their choice, that can put them off your venue. Ask them what their go-to drink is and use your expertise to point them in the right direction.
Current customer favourite: Luda Lager is our best-selling and flagship product.
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