Tequila, Tequila!!

In 1994, a first-of-its-kind tequila was born at the Casa Herradura distillery. In honour of the man who with pride, determination and courage, has mastered the art of selecting and harvesting the best blue agaves, the tequila was named el Jimador.

The tequila needed to be of top quality and it also needed to be approachable as the jimadores believe good-quality tequila should be accessible to all. el Jimador launched as that tequila, made with 100% blue Weber agave. It revolutionised the category and quickly became one of the top-selling 100% agave tequilas in the world.

eljimador.com/gb